08/02/2024
Metaltex once again captivated the audience at the 2024 edition of the renowned housewares Frankfurt Fair. Over five dynamic days, our booth in Hall 9.1 attracted both loyal customers and curious newcomers eager to explore our latest offerings. Kitchen utensils: unified packaging and plenty of news This year, our Kitchen Utensils stole the spotlight with elegant and unified packaging that perfectly aligns with our entire range. This evolution not only embodies a consistent brand identity but also earned widespread appreciation from our esteemed clientele. Some notable products to highlight in this range include Metallika, a stainless steel magnetic knife bar with adjustable hooks that garnered attention for its innovative organization features. Another new addition is the Tempo line, a complete range of cookware with PFAS-free coating, also suitable for induction, showcasing our commitment to offering kitchen solutions free from harmful chemicals. Organizing and cleaning: sustainability and style As a new proposal for bathroom organization, we presented the Origin LUXY collection, selected by the Ambiente Ethical Style program. Featuring a Chrometherm® coating with reduced environmental impact, these products are perfect for those seeking a harmonious blend of sustainability and style. To extend our ‘Around the Sink’ collection, we displayed a range of products, including the versatile Smartex dish drainer, proudly Made in Switzerland. Additionally, we introduced several new cleaning and organizing accessories designed to simplify home tidying tasks. Laundry Care: A fresh splash of color Our range of Laundry Care range stood out this year with the Aurora laundry dryers, enchanting the audience with vibrant boreal shades (lilla and aquamarine), paired with legs in a timeless matte black. These additions showcase Metaltex’s commitment to infusing everyday items with a touch of color and vitality. As we approach our 80th anniversary celebration, which will take place next year, the positive reception at Ambiente Fair 2024 reaffirms Metaltex position as a leading housewares company able to offer a broad range of products across diverse categories. This milestone year serves as a testament to our enduring commitment to innovation, quality, and sustainability. We eagerly anticipate continuing this journey at the next Ambiente edition, building upon our legacy and exceeding the expectations of our valued customers.
